Home / Annual Conference 2025
23 October 2025 - Birmingham
Join hundreds of accounting professionals at THE VOX, Birmingham for the 2025 Annual Conference.
23 October 2025 - Birmingham
Join hundreds of accounting professionals at THE VOX, Birmingham for the 2025 Annual Conference.
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The pace of change in the accountancy profession remains fast. Emerging technologies, changing client needs and developing tax authority reporting and registration requirements are impacting the foundations and processes of profitable and successful accountancy practices.
This conference is designed by and for practice leaders with a focus on practice excellence. We will share and discuss the playbooks of the most profitable practices and look ahead to how those strategies are likely to further flex and develop in 2026.
Optimal tech/AI integrations give us opportunity to do what we love and deliver meaningful services to clients. Join us on 23 October 2025 and set your firm and team up for their best year yet!
Find out more in this short video from Technical Director Sharon Cooke.
For a very limited time, we are offering the final 10 places at our Annual Conference for just £49. This will be offered on a first-come-first-served basis. For standard pricing, see below.
Browse the below pricing options and secure your place.
Membership Type | Standard Price | Multi-Participant Price** | |
Platinum Member | FREE* | FREE* | |
| Platinum Member (Additional Places) | £289 | £216.75 | |
| Premier Plus Member | £289 | £216.75 | |
| Premier Member / Non-Member | £350 | £262.50 |
*The total number of free conference places can be used across your 12-month 20:20 Innovation Platinum Membership period based on your membership partner level. Your firm’s Training Co-ordinator or Administrator can advise how many conference places are remaining by visiting ‘Subscriptions’ in their Dashboard. Additional Platinum conference places can be purchased.
** Multi-participant prices apply when booking 6 or more delegates from the same firm.
The 20:20 Innovation Annual Conference will see a line-up of hugely respected and admired keynote speakers from all corners of the accounting industry. Sessions will be hosted by:
Thomas Akintan
Thomas Akintan is the co-founder of Avalon Insights, a human centred AI training and research company focused on delivering the potential of AI technology to companies.… Read more
Dan Boyles
Dan is Head of AI at Hello:AI Collective and is a leading global AI consultant and Microsoft Copilot expert, with a track record of over 50 successful AI and Copilot… Read more
Sharon Cooke
Sharon is a well-known speaker and consultant within the accountancy profession. Sharon is a Chartered Accountant and a Chartered Tax Advisor and speaks on all technical… Read more
Ian Fletcher
Ian is a well known lecturer and business consultant and has gained a reputation for his entertaining style and practical approach to practice management. Ian majors in… Read more
Gordon Gilchrist
Gordon Gilchrist is recognised as a global leading consultant to accountancy firms in the areas of marketing, strategic planning, practice management and increasingly… Read more
Dave Norris
Dave has been an audit and financial reporting lecturer and consultant since he left practice in 2000. He has experience of lecturing in many contexts and advising firms… Read more
Geoff Ramm
Described by FORBES magazine as ‘A Game Changer’, Geoff Ramm is an inspirational keynote speaker and the creator and author of Celebrity Service & Celebrity Service… Read more
09.30 - 09.35
Opening Remarks from 20:20 Innovation CEO Michael Roberts
Michael Roberts
Welcoming delegates to the Annual Conference and outlining the agenda for the day.
09.35 - 10.10
Practice benchmarking 2025 - scene setting
Dave Norris
Hot off the press, Dave Norris will be revealing the results of the 20:20 Innovation practice benchmarking survey, drawing out key insights on:
10.10 - 10.40
Practice revolution - responding to MTD for Income Tax
Sharon Cooke
Change is afoot. Making Tax Digital for Income Tax Regulations are shifting tax routines and requirements for unincorporated businesses and therefore accountants in practice. We have a choice in how we respond to this change and, in this session, Sharon Cooke will outline the 'why', the 'how' and explore how 20:20 Innovation members are responding.
10.40 - 11.00
Introduction to our sponsors
Sharon Cooke
Dave Norris
Sharon Cooke and Dave Norris will introduce us to the conference sponsors and highlight what makes them good partners for 20:20 Innovation member firms.
11.00 - 11.30
Break and Exhibition Time
11.30 - 13.00
Celebrity Service - creating award winning experiences for your team and clients
Geoff Ramm
Described by FORBES magazine as ‘A Game Changer’, Geoff Ramm is an inspirational keynote speaker and the creator and author of Celebrity Service & Celebrity Service Superstars.
He’s challenged and inspired audiences across the world to create and deliver award-winning client service, positioning brands including Emirates and Warner Brothers to lead in what they do. We are thrilled to welcome him back into the 20:20 Innovation fold. Prepare to receive the techniques and ideas that will make you referable, memorable and talked about for decades to come.
This year Geoff is bringing with him his award winning ‘120 Challenges’ that will create a Celebrity Service for your team and every client at your practice… (oh and there will be prizes to be won!!!)
13.00 - 14.00
Lunch
14.00 - 15.00
Achieving the AI Edge
Thomas Akintan
Dan Boyles
In this masterclass, Dan and Thomas share practical know-how to harness AI’s potential - in real life, right now. Real life scenarios you can begin using right now.
Drawing on their wealth of experience from Microsoft, TikTok and more, Dan and Thomas will shine a light on opportunities for greater and purposeful automation and AI adoption within a professional services environment; whether to generate time, increase profits, enhance job satisfaction or all of the above.
With plenty of time for Q&A, this masterclass will provide every participant with an action plan aligned with the strategy and plans of their firm.
15.00 - 15.30
Break and Exhibition Time
15.30 - 16.15
Big enough to cope and small enough to care
Ian Fletcher
Gordon Gilchrist
The economic and political environment we operate in, the software tools we use and the output from our work are all changing at an alarming rate. Professional goals may also be changing, and clients are - as always - becoming more and more demanding.
In this session, Gordon and Ian address the biggest challenges for firms in 2025/26, which include:
Gordon and Ian will share their recent experiences and insights and take questions via our conference app.
16.15 - 16.45
Practice benchmarking - taking us into 2026
Dave Norris
With his closing comments on the day, Dave will reveal the final aspects of the 20:20 Innovation benchmarking project and set out how, combined with the strategies shared during the day, accountants can set and achieve their professional goals for 2026.
The Vox Conference Venue
Resorts World
Birmingham
B40 1PU
To find out about free parking at The Vox visit our FAQs.
Genting Hotel
Pendigo Way / Perimeter Rd
Marston Green
Birmingham
B40 1PU
Some of the biggest names in accounting are exhibiting at the Spring Conference. If you're interested in exhibiting or would like to discuss sponsorship opportunities, please contact Clair Doyle via clair.doyle@2020innovation.com
Take a look at our frequently asked questions. If there's anything else we can help with, contact the team on +44 (0)121 314 2020 or complete the enquiry form further below.
When and where is the conference taking place?
The conference is scheduled for 23 October 2025 at The Vox, Resorts World, Birmingham, B40 1PU.
Where will I find the conference times and agenda?
Delegate registration is from 08:30am. The conference kicks off at 9:30am and concludes at 16:45pm.
View the conference agenda below.
View agenda
What is the theme of the conference?
The conference is designed by and for practice leaders with a focus on Practice Excellence. Conference speakers will share and discuss the playbooks of the most profitable practices and look ahead to how those strategies are likely to further flex and develop in 2026.
Hear more from Technical Director Sharon Cooke in the short video below.
Hear from Sharon Cooke
How much does it cost to attend?
For a limited time, we are offering the final 10 places at our Annual Conference for just £49 + VAT. This will be offerered on a first-come, first-served basis. For standard pricing, see below.
20:20 Innovaton Platinum members can attend free of charge, subject to remaining places with your membership subscription.
Conference pricing
Who are the keynote speakers?
There’s a fantastic speaker line up! You’ll find the details of all our amazing speakers below.
Keynote speakers
Is free parking available at The Vox?
Parking is free of charge for all delegates, and is within the South 6 car park behind Resorts World. A ticket is given on entrance. Please bring this with you to the conference and the Vox team will validate your ticket.
Validating your parking ticket
Take your parking ticket to the validation machine just inside the entrance to the Vox. This is just after the registration area. There is no time limit before you exit - once validated it lasts all day. The Vox or 20:20 Innovation team members will be able to assist you.
Parking map
Is overnight accommodation nearby?
You'll find overnight accommodation at nearby hotels below inlcuding:
How many CPD hours will I receive, and how do I access my certificate?
The conference is eligible for 4.55 verifiable CPD hours.
Once you have attended the conference, your CPD certificate will be made available in 'My 20:20 Innovation Training' in your Dashboard from 1PM on Tuesday 28th October 2025.
Is there a dress code?
There is no strict dress code but we recommend business/smart casual.
Can I substitute or cancel my place?
To cancel a booked event or notify us of a substitute delegate please contact 20:20 Innovation by email at info@2020innovation.com. Substitute delegates can be made at any time without charge.
Complementary Conference Places for Platinum Members
If a Platinum Member wishes to cancel complimentary conference booking(s), the appropriate re-allocation of conference places will apply based on when notice of cancellation is received:
Payable Events – The appropriate cancellation charge will apply based on the terms below. Where notice of cancellation is received:
Please refer to our full conference T&Cs below.
View T&Cs
Is there an exhibition component or networking opportunity?
Yes! Exhibitors will be present - attendees get two dedicated networking breaks and exhibitor interaction time.
Who can I contact for more information?
If you require assistance or any further information on attending the Annual Conference then please don't hesitate to leave your details in the form below and a member of the team will be in contact shortly.
