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20:20 Innovation Acquires RossMartin Practical Tax Database and Virtual Tax Partner Service

05 Nov 2024

Accounting expert firm 20:20 Innovation - a leader in providing practice development support, compliance resources, and CPD training for UK accounting practices – has confirmed the acquisition of the renowned practical tax database, RossMartin, along with its associated Virtual Tax Partner (VtaxP) support service.

The landmark agreement will see RossMartin founder Nichola Ross Martin joining 20:20 Innovation as Technical Director for Tax, bringing a wealth of expertise in tax to complement 20:20 Innovation’s offerings.

Michael Roberts, CEO of 20:20 Innovation, said, “I’m absolutely delighted to announce that we’ve managed to consolidate two outstanding contributors to the accountancy space in 20:20 Innovation and the RossMartin businesses. We are thrilled to welcome Nichola Ross Martin and her team to 20:20 Innovation and can already see that we will be so much more than the sum of our parts.

"We are excited for the coming weeks and months as we collaborate and bring even more expert CPD training, compliance support, marketing resources and practical tax solutions to our collective clients and contacts. This is an exciting time of change for our industry, and I believe this acquisition has 20:20 Innovation well-placed to lead in ongoing education, growth advice and support for accountants.”

Nichola Ross Martin added, "I am totally thrilled, this is such a positive development for the RossMartin businesses and our employees. It is going to take the business to a new level and that’s a win-win for the clients of our combined business. With 20:20 and RossMartin, clients will now be able to benefit from a really broad and totally unique range of both tax and accounting resources and CPD. This is the start of an amazing journey!"

The landmark acquisition leverages the natural synergies between 20:20 Innovation and RossMartin. It brings together a considerable pool of resources, enhanced technical support, and an expanded product range to set a new industry standard.

Both brands will retain their distinct identities and high-quality service offerings.

The addition of the RossMartin practical tax database and the Virtual Tax Partner service marks an ambitious step forward in 20:20 Innovation’s mission to be the UK’s premier support service for accountancy firms. The combined offering positions 20:20 Innovation as a comprehensive training, marketing and support partner for professional accountancy firms.

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