Marketing Focus Group

A marketing forum for like-minded marketeers of accountancy firms, designed to be an invaluable resource for sharing ideas, best practices, and challenges.

• Stay up-to-date on latest industry and marketing developments
• Learn from the experiences of other firms
• Receive feedback on your marketing strategy and campaigns
• Learn how others build relationships with potential clients and convert leads into new clients

Hosted by Gordon Gilchrist, our full-day Marketing Focus Group encourages everybody to share their experiences, good and bad, while also raising any concerns to help your marketing machine work more effectively.

This interactive day will provide you with the insight and clarity for you to plan and take your firm to the next level.

Popular topics that we anticipate will be raised:

• How firms are reappraising their marketing strategy
• Developing your remote-working proposition for clients
• Reviewing websites, social media and apps
• Rebranding for tomorrow’s needs
• Building a clean database of prospects and a data-minable database to aid cross selling and servicing existing clients better

What you and your firm can gain

You’ll learn which marketing ideas work best – and adapt your strategy, plans and tactics accordingly. You’ll also learn from others’ mistakes.

To get the most from the day, you might want more than one person from your firm to attend – we encourage partners as well as marketing people to come along.

Numbers are restricted to 15 on a first come, first served basis, so be sure to book early to secure your place.