James Sundin

Co-founder & Chief Evangelist, R.E.P.R.E.S.E.N.T®

James Sundin is a multi-award-winning commercial leader with over a decade of experience driving growth across SaaS, professional services, and financial services. As Co-founder and Chief Evangelist of R.E.P.R.E.S.E.N.T®, he’s helped firms from start-ups to global players ditch the cringe and complexity of sales and replace it with clarity, confidence, and commercial results.

Known for making sales feel accessible (even to those who hate the word), James brings real-world experience and a proven methodology to help accountants and advisers grow client relationships, unlock new revenue, and have better commercial conversations, without ever feeling “salesy.”