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I'm a Fellow of the ACCA with broad financial leadership experience across corporates, start-ups and scale-ups. Frustrated by short-term financial decision-making in business I founded B Corp-certified Profit Impact which brings together people, planet and profit. I'm a trained B Leader and hold the Cambridge Institute Certificate in Sustainable Finance.
I believe business is more rewarding when you dare to look beyond money. That every penny earned creates a cost – to someone or something somewhere. And that a company’s awareness of its social and environmental impact means just as much as its financial gain.