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Welcome to the 20:20 Innovation webinar series. The themes of the webinars are a mix of general and technical topics to suit the needs of all Russell Bedford members. You can access the webinars either live or through the recorded version, with no limit.

2023 Practice Management and Development Webinars

Click the dropdown to expand the webinar summary including content, time and speaker

17th January 23 - Strategies for 2023 (UK)

12pm to 1pm GMT – Ian Fletcher

Objectives

2022 saw us emerge from the pandemic, the start of the war in Ukraine, spiralling inflation, an energy crisis and general supply chain shortages. In addition, our industry is disrupted by technology and AI threatens the existence of some of our services. So, what should accountancy firms do to take advantage of this disruption? In this webinar we will outline strategies for success and illustrate them with examples of firms who are leading the way.

Key Topics

  • Industry overview;
  • Setting a strategy for success;
  • Winning formulas to embrace technology:
  • Educating clients on your range of services;
  • Winning new and exciting clients.

Who Should Attend

Partners and managers who are looking to stay ahead of the competition by increasing revenue and improving efficiency.

Recording Slides

19th January 23 - Strategies for 2023 (International)

12pm to 1pm GMT – Ian Fletcher

Objectives

2022 saw us emerge from the pandemic, the start of the war in Ukraine, spiralling inflation, an energy crisis and general supply chain shortages. In addition, our industry is disrupted by technology and AI threatens the existence of some of our services. So, what should accountancy firms do to take advantage of this disruption? In this webinar we will outline strategies for success and illustrate them with examples of firms who are leading the way.

Key Topics

  • Industry overview;
  • Setting a strategy for success;
  • Winning formulas to embrace technology:
  • Educating clients on your range of services;
  • Winning new and exciting clients.

Who Should Attend

Partners and managers who are looking to stay ahead of the competition by increasing revenue and improving efficiency.

Recording Slides

9th February 23 - Growth Through Aquisition (International)

12pm to 1pm GMT – Gordon Gilchrist

Objectives

A number of firms have recognised the benefit of acquiring firms to reach a critical mass that facilitates an enhanced client proposition and also to become more attractive to team members. This webinar will discuss the benefits of organic growth versus acquisition growth.

Key Topics

  • How to go about targeting potential firms to acquire
  • The process of approaching potential targets
  • How to gather information
  • How firms are strategising the strengths of potential targets versus the weaknesses of your own firm
  • Negotiating acquisition terms

Who Should Attend

Managing partners and partners who are looking to expand their businesses through acquisition.

Recording Slides

16th February 23 - Growth Through Aquisition (UK)

12pm to 1pm GMT – Gordon Gilchrist

Objectives

A number of firms have recognised the benefit of acquiring firms to reach a critical mass that facilitates an enhanced client proposition and also to become more attractive to team members. This webinar will discuss the benefits of organic growth versus acquisition growth.

Key Topics

  • How to go about targeting potential firms to acquire
  • The process of approaching potential targets
  • How to gather information
  • How firms are strategising the strengths of potential targets versus the weaknesses of your own firm
  • Negotiating acquisition terms

Who Should Attend

Managing partners and partners who are looking to expand their businesses through acquisition.

Recording Slides

20th March 23 - Positioning your Firm in the High Value Sector with Advisory Services

12pm to 1pm GMT – Ian Fletcher

Objectives

No one could have predicted how the last three years have panned out, and as we learn to live with a stormy economy now is the time to focus on positioning your firm in the high value sector. Specifically we will examine how successful firms have moved ahead of the curve and what they do differently to the rest.

Key Topics

  • How should we adopt our services and systems to meet the new challenges we face?
  • What should we be doing to help businesses become more resilient and able to prosper?
  • Most importantly, how do we stay relevant to our clients and prospects?

Who Should Attend

Partners and managers who are looking to stay ahead of the competition by increasing revenue and improving efficiency.

Recording Slides

23rd March 23 - Marketing in a Modern Firm Including Niche Marketing

12pm to 1pm GMT – Gordon Gilchrist

Objectives

The last research suggested that over 90% of the upper quartile of successful accounting firms ALL have adopted niche marketing – departments that are niches , typically by industry, grow faster, attract better fee earners, are more profitable and generally far more successful than the general practice.

Key Topics

  • Marketing Focus​
  • Choosing which niche works for your firm
  • Finding and developing a niche champion
  • Developing a niche client proposition that is highly attractive
  • Segmenting a prospects database & datamining
  • Winning new clients
  • One step back to take 3 steps forward

Who should attend

Managing partner, partners, practice manager, aspirational fee earners & marketeers.

Recording Slides

5th April 23 - The Top 7 Ideas for Recruiting and Retaining Talent

12pm to 1pm BST – Gordon Gilchrist

Objectives

Winning the Talent War and/or the post-Pandemic hiring race will give or our firm a significant competitive advantage. Times are changing and the way we deal with these changes will define our future – recruitment is a great example of this. Issues such as flexibility, remote working, diversity, inclusion, & embracing tech to make people’s life easier, all affect the outcome of our hiring success.

Key Topics

  • 7 Factors that influence your future team members decision & what to do to address them
  • 7 ideas to implement helping people with their well being
  • 7 practical ways to work better with the team
  • 7 tried and tested things to do to “free up people’s time”

Who Should Attend

Managing partners and partners.

Recording Slides

4th May 23 - How to Price Your Services in a Changing World

12pm to 1pm BST – Gordon Gilchrist

Objectives

The timesheet is no longer the ONLY way to determine the price of accountancy services. There is no doubt, however, that timesheets can be very helpful when a cost sensitive service needs to be priced and the use of a cost plus system such as a timesheet is perfectly acceptable. That said, for benefit driven services such as tax planning, corporate finance, business advisory, wealth management, legacy planning, retirement planning, exit routes, etc., the expertise and specialisation required, contradicts the idea of a cost plus system but more as a benefit driven value pricing model. Value pricing is the concept of agreeing a price which is determined by the value to the customer.

Key Topics

There are many ways to determine value other than the timesheet, including:

  • Cost of replacement (bookkeeping and various levels of the Virtual Financial Officer)
  • Amounts of money involved
  • Amounts of emotion involved, both fear and greed
  • The risks involved
  • Competition
  • The level of indispensability (e.g., tax investigation)

This webinar will set out some methodologies and ways of addressing value pricing other than through the use of the timesheet especially understanding the “Value Curve”

Who Should Attend

Marketing partners, partners, Marketing managers and co-ordinators, practice managers and aspirational fee earners.

Recording Slides

17th May 23 - Navigating the Future of Accounting with Generative AI: An Introductory Webinar

Objectives

This webinar will provide accountants with a comprehensive overview of how Generative AI such as ChatGPT (Generative Pre-trained Transformer) and Google Bard can transform the landscape of accounting practices.

Participants will gain a foundational understanding of what ChatGPT, Google Bard and other AI are, how they work, and how this technology can be used in the accounting industry.

The webinar will highlight the various ways in which we can enhance accounting workflows, such as automating routine tasks, streamlining data analysis, and improving communication with clients.

Through real-world examples, participants will learn about specific uses of ChatGPT / Google Bard in accounting, including financial statement generation, invoice processing, fraud detection, and financial forecasting.

You will be provided with practical tips and best practices for leveraging AI effectively for your firm, including a comparison of different options available.

By the end of the webinar, participants will have a solid understanding of the fundamentals of Generative AI and be equipped with practical knowledge to explore its potential in your own practice.

Key Topics

  • Understanding Generative AI such as ChatGPT and Google Bard
  • The benefits of Generative AI in accounting and best practices
  • Ethical and security considerations
  • Future trends

Who Should Attend

Anyone working in practice at any level who has is interested in using AI to create efficiencies.

Recording Slides

13th June 23 - Power Up Your Profits

12pm to 1pm BST – Billie Mcloughlin

Objectives

Based on experiences with more than 1000 2020 member firms across the country, Billie will present dozens of high-impact practices and techniques employed by the nation’s most successful firms to maximize profitability. Some are preferable to others depending on your firm’s situation, but properly employed, they work.

Key Topics

  • The elements that make accountancy firms profitable
  • Accountancy firm benchmarking
  • Growth straight to the bottom line
  • Other ways to improve profitability
  • Best practices that move firms from good to great
  • What doesn’t seem to be important to firm profitability
  • Partner relations: Happy partners are productive partners

Who Should Attend

Managing partner, partners, practice manager, and aspirational fee earners.

Recording Slides

11th July 23 - How to be Successful with Digital Marketing

12pm to 1pm BST – Dave Goodyear

Objectives

Understand how digital marketing can help your accountancy firm grow by using the essential tools available to you.

Key Topics

  • Key elements of an online presence
  • What makes a good website
  • The digital marketing tools to use
  • Making the most of what is available to you

Who Should Attend

Managing partner, partners, marketing managers and co-ordinators, practice manager and aspirational fee earners.

Recording Slides

25th July 23 - The Power of Diversity and Inclusion

12pm to 1pm BST – Julia Penny

Objectives

To allow delegates to understand that diversity and inclusion isn’t just a “nice to have” but an essential part of driving the future success of the practice.

Key Topics

  • What do we mean by Diversity and Inclusion.
  • What evidence can you draw on.
  • How might it impact your practice – for better or worse.
  • How can you leverage Diversity and Inclusion policies and practices to drive sustainable and therefore profitable practices.

Who Should Attend

Managing partner, partners, practice manager, finance partner and aspirational fee earners. Those with responsibilities for D and I within the practice or network/association.

Recording Slides

20th September 23 - Succession Planning (International)

12pm to 1pm BST – Gordon Gilchrist

Objectives

Succession planning is the key to accountancy firms practice management. The simultaneous impact of aging baby boomer partners, a never-ending shortage of talent with partner potential, and a tendency for accountancy firms’ management to perpetually relegate succession planning to the back burner culminates into a potential nightmare! Gordon fears succession planning as the #1 endemic issue facing accountancy firms today. This webinar will provide a roadmap for creating and implementing a succession plan.

Key Topics

  • Challenges for older and younger partners
  • Doing the maths
  • Assessment of existing staff
  • Leadership development
  • MP transition
  • Governance structure
  • Client transition best practices
  • Partner buyout/buy-in plans
  • Deciding on the preferred exit strategy
  • Preparing for a sale/merger

Who Should Attend

Managing partner, partners, practice manager, and aspirational fee earners.

Recording Slides

4th October 23 - Becoming the Virtual Financial Officer for Your Clients

12pm to 1pm BST – Billie Mcloughlin

Objectives

It may seem daunting offering additional services to your clients and sometimes hard to make it profitable. During this session we will be discussing what software you should consider to ensure you can give your clients what they need and how to price it in a scalable way.

Key Topics

  • Define the role of a VFO.
  • What technology should be considered and how to identify it?
  • How to get buy in from the team

Who Should Attend

Managing partner, partners, practice manager, finance partner and aspirational fee earners.

Recording Slides

17th October 23 - How to Win New Clients

12pm to 1pm BST – Gordon Gilchrist

Objectives

Taking on new clients, the sort of clients you are looking for, brings a number of benefits.

  • You and your colleagues enjoy working for better clients
  • Team retention is higher
  • You can afford to let some clients go that are “holding you and your colleagues back”
  • Its much more rewarding for everybody
  • It’s a more profitable path
  • The firm becomes more attractive to potential
    1. team members
    2. clients
    3. investors

Key Topics

  • What is your ideal client
  • Building a list of ideal clients – understanding their “persona”
  • How to leverage your client base for client referrals
  • Making your firm attractive to your target audience
  • Converting leads into clients

Who Should Attend

Managing partners, partners and marketeers, who are looking for better clients.

Recording Slides

19th October 23 - Succession Planning (UK)

12pm to 1pm BST – Gordon Gilchrist

Objectives

Succession planning is the key to accountancy firms practice management. The simultaneous impact of aging baby boomer partners, a never-ending shortage of talent with partner potential, and a tendency for accountancy firms’ management to perpetually relegate succession planning to the back burner culminates into a potential nightmare! Gordon fears succession planning as the #1 endemic issue facing accountancy firms today. This webinar will provide a roadmap for creating and implementing a succession plan.

Key Topics

  • Challenges for older and younger partners
  • Doing the maths
  • Assessment of existing staff
  • Leadership development
  • MP transition
  • Governance structure
  • Client transition best practices
  • Partner buyout/buy-in plans
  • Deciding on the preferred exit strategy
  • Preparing for a sale/merger

Who Should Attend

Managing partner, partners, practice manager, and aspirational fee earners.

Recording Slides

15th November 23 - Your 2024 Marketing Plan (UK)

12pm to 1pm GMT – Gordon Gilchrist

Objectives

Marketing has defined as “Satisfying an unsatisfied customer uniquely well” – whilst possibly a bit harsh, the point is well made – do we know:

  • What our clients REALLY want from their accountant? and
  • Do we deliver in such a way that they find most satisfactory?

Do we KNOW the answer to these 2 questions? Many firms will have partners who think they know on the basis that they are close to their clients. 2020’s research through 000’s of client interviews over nearly 30 years confirm most partners and fee earners cannot answer these 4 simple questions;

  • What do most of clients care about when dealing with their accountant most of the time?
  • How do we (as their accountants) stack up on those important issues?
  • Have they SERIOUSLY considered changing their accountant in the last 12 months?
  • What other services would they be interested in buying from their accountant?

If we KNEW the answers to these questions and our marketing plan reflected these answers, then our marketing plan would be a very powerful document to action.

Key Topics

  • Marketing Focus​
  • Your “Target Market” Client proposition for 2019/20, niches​
  • Team involvement & Client satisfaction​
  • Networking for referrals & recommendations​
  • Marketing materials that work​
  • Websites​
  • Manual materials (still matter to some people)​
  • Marketing activities to generate quality leads​
  • Structure, Resources and Measuring marketing success​

Who Should Attend

Managing partner, partners, practice manager, aspirational fee earners & marketeers.

Recording Slides

23rd November 23 - How To Build Resilience & Thrive: The Four Elements of Wellbeing

12pm to 1pm GMT – Sharon Critchlow

Objectives

To understand the impact of stress on our ability to perform well at work and to enjoy our lives. To recognise the different ways that stress manifests in ourselves and those around us To be able to create a balanced wellbeing plan using the four elements of wellbeing.

Key Topics

  • The impact of stress on performance
  • Recognition and understanding of anxiety
  • Creating a balanced wellbeing plan for yourself and your team

Who Should Attend

Anyone who wants the tools to counter the effects of stress and pressure. Particularly useful to those who manage others and want to take a rounded approach to the team’s wellbeing.

Recording Slides

30th November 23 - Your 2024 Marketing Plan (International)

12pm to 1pm GMT – Gordon Gilchrist

Objectives

Marketing has defined as “Satisfying an unsatisfied customer uniquely well” – whilst possibly a bit harsh, the point is well made – do we know:

  • What our clients REALLY want from their accountant? and
  • Do we deliver in such a way that they find most satisfactory?

Do we KNOW the answer to these 2 questions? Many firms will have partners who think they know on the basis that they are close to their clients. 2020’s research through 000’s of client interviews over nearly 30 years confirm most partners and fee earners cannot answer these 4 simple questions;

  • What do most of clients care about when dealing with their accountant most of the time?
  • How do we (as their accountants) stack up on those important issues?
  • Have they SERIOUSLY considered changing their accountant in the last 12 months?
  • What other services would they be interested in buying from their accountant?

If we KNEW the answers to these questions and our marketing plan reflected these answers, then our marketing plan would be a very powerful document to action.

Key Topics

  • Marketing Focus​
  • Your “Target Market” Client proposition for 2019/20, niches​
  • Team involvement & Client satisfaction​
  • Networking for referrals & recommendations​
  • Marketing materials that work​
  • Websites​
  • Manual materials (still matter to some people)​
  • Marketing activities to generate quality leads​
  • Structure, Resources and Measuring marketing success​

Who Should Attend

Managing partner, partners, practice manager, aspirational fee earners & marketeers.

Recording Slides

12th December 23 - Feeling Valued – Helping your Clients and Your Team Feel Appreciated

12pm to 1pm GMT – Lara Morgan

Objectives

How – discover how to value and appreciate your team, money is not always the answer When to do it, perhaps when it is least expected or required What – what do you do, time in lieu, a comment, gift, money, extras, know your individuals Where – in public view, behind closed doors, choose carefully not all people like the limelight Why – because without your people you are toast

Key Topics

  • In today’s climate, why valuing your team is more important than ever
  • Share the appreciation, it does not aways have to be “the boss” …autonomy
  • How to do it when there is not always a budget.

Who Should Attend

Anyone concerned with mental health, team welfare, motivation and reward.

2023 Technical Topics Webinars

Click the dropdown to expand the webinar summary including content, time and speaker

16th March 23 - International Tax Refresher #1

12pm to 1pm GMT – Jeremy Mindell

Objectives

Whilst it is impossible to be an expert in the tax provisions applying to all jurisdictions, this webinar will give a reminder of some of the areas of relevance to those with clients who have international tax aspects to their affairs. The webinar will consider current points of interest and the practical effect of any recent international changes and initiatives. In particular we will consider the impact of BEPS 2.0.

Key Topics

  • The key issues when dealing with international aspects of tax
  • International agreements, initiatives and coordination between tax authorities
  • Recent tax cases and the impact of relevant decisions
  • Transfer pricing, permanent establishments and corporate tax update
  • Post Covid developments
  • Useful sources of information

Who Should Attend

Managing partner, partners, practice manager, finance partner and aspirational fee earners.

Recording Slides

20th June 23 - IFRS and IFRIC Update

12pm to 1pm BST – David Potts

Objectives

This one hour webinar is designed to cover all recent developments in IFRS including key developments and commentary from the interpretations committee (IFRIC) . The session will summarise key new developments, the implementations dates for all planned changes not yet in force and also an overview of the current project plan and timetable.

Key Topics

The session will typically cover:

• All new issued IFRSs and amendments to existing IFRS• New IFRIC Interpretations• An update on the current IFRS work programme including timetable

Who Should Attend

This session should be of benefit to all accountants and auditors involved in the preparation of IFRS financial statements.

Recording Slides

10th July 23 - ISA Update and Refresher

12pm to 1pm BST – Clare Jones

Objectives

To provide auditors with the latest revisions to ISAs to ensure compliance with the requirements in their audit approach and procedures and relevant guidance from regulators.

Key Topics

  • The new requirements of ISA 315 Revised, Identifying and Assessing the Risks of Material Misstatement
  • Further topics will be confirmed nearer the time to ensure the content includes the latest revisions, amendments and guidance.
  • Feedback from regulators

Who Should Attend

This webinar is aimed at all levels of staff involved in auditing financial statements.

Recording Slides

19th September 23 - International Tax Refresher #2

12pm to 1pm BST – Jeremy Mindell

Objectives

Whilst it is impossible to be an expert in the tax provisions applying to all jurisdictions, this webinar will give a reminder of some of the areas of relevance to those with clients who have international tax aspects to their affairs. The webinar will consider current points of interest and the practical effect of any recent international changes and initiatives. In particular we will consider the impact of BEPS 2.0.

Key Topics

  • The key issues when dealing with international aspects of tax
  • International agreements, initiatives and coordination between tax authorities
  • Recent tax cases and the impact of relevant decisions
  • Transfer pricing, permanent establishments and corporate tax update
  • Post Covid developments
  • Useful sources of information

Who Should Attend

Managing partner, partners, practice manager, finance partner and aspirational fee earners.

Recording Slides

2nd October 23 - IFRS Common Disclosure Problems

12pm to 1pm BST – David Potts

Objectives

This one hour webinar will summarise all the most common issues and problems encountered by preparers when trying to produce a fully compliant set of IFRS financial statements. Even if IFRS don’t change, the surrounding economic circumstances will, the session is designed to make sure attendees are up to speed with the most important current issues.

Key Topics

This session will typically cover:

  • Comment and material issued by accounting regulators
  • Discussion topics addressed by the IFRS Foundation
  • Key issues and comment from the ‘big four’ accountancy firms and similar

Who Should Attend

This session will be of use to all accountants and auditors who are involved in the preparation of IFRS financial statements. It is designed to help you to avoid making the kind of mistakes that are made by others.

Recording Slides

2023 Technical Audit Webinars

Click the dropdown to expand the webinar summary including content, time and speaker

27th February 23 - Root Cause Analysis (RCA) – Getting to the root of the problem

10am – 12pm GMT – John Selwood

Objectives

Root cause analysis is a very useful tool when addressing deficiencies in audit quality and in 2023 its use will become mandatory under the new auditing standard, International Standard on Quality Management (UK) 1 (ISQM 1).

Key Topics

The session will look at:

  • The remediation requirements of ISQM 1
  • How to do a root cause analysis
  • How to determine when a root cause analysis is necessary
  • Documentation
  • Practical examples
  • The latest ICAEW guidance

Who Should Attend

All auditors who expect to be required to perform root cause analysis, as part of the firm’s system of quality monitoring and remediation.

Recording Slides

27th April 23 - ISQM Early Findings and Points to Note

10am – 12pm BST – Jeremy Williams

Objectives

Audit firms had a target date of 15 December 2022 to implement their ISQM-compliant System of Quality Management (SOQM). While some firms managed the transition smoothly, for others it’s been a painful process.

This webinar will share experiences of ISQM implementation and the early findings of firms, reviewers and consultants of how effectively firms’ system of quality management (SOQM) has been working. It will also consider regulators’ attitudes and likely responses to firms during 2023.

Key Topics

The session will cover:

  • A refresher on the SOQM model
  • Reflections on the implementation journey
  • Emerging best practice for recording your SOQM
  • Feedback from regulators and reviewers on ISQM compliance
  • Getting ready for ISQM 2 and ISA 220

Who Should Attend

The webinar is aimed at audit partners and other staff responsible for implementing their firm’s SOQM.

Recording Slides

15th May 23 - Top 10 Audit Issues for 2023

10am – 12pm BST – John Selwood

Objectives

This session will cover the principal audit issues of 2023 and provide practical, real-world solutions to these big challenges.

Key Topics

This is a topical course, and the content will reflect that. The course is likely to cover issues such as:

  • The documentation of a good risk assessment under ISA (UK) 315 (Revised)
  • Auditing for fraud
  • Professional scepticism
  • Maintaining auditor independence
  • How to maintain audit quality

Who Should Attend

This webinar is aimed at all auditors.

Recording Slides

25th May 23 - Risk Assessments and lessons learned from ISA 315

10am – 12pm BST – John Selwood

Objectives

This session will take a deep-dive look at one of the most important areas in auditing – risk assessment. It will consider compliance with ISA (UK) 315 (Revised) as well as how good risk assessment can be used to drive audit quality as well as audit efficiency.

Key Topics

The course will cover:

  • An overview of revised ISA (UK) 315, that applies for periods commencing 15 December 2021
  • Assessing inherent risk and control risk
  • Identifying significant risks
  • Developing a focus on what is important
  • How to drive the audit
  • Review
  • Documentation that properly supports your audit strategy

Who Should Attend

This webinar is aimed at all auditors.

Recording Slides

5th July 23 - Data Analytics for Accountants and Auditors

10am to 12pm BST – Frankie Hackett

Objectives

Participants should come away with the knowledge and confidence of how they can take small steps towards using data and analytics for modernisation and automation, and an understanding of how they can add value to their firms or clients through championing modern technologies without being a technology expert.

Key Topics

  • how to feel confident in taking the first steps towards a data-driven approach to accounting and audit
  • the three big steps to take to automate your processes,
  • the benefits of automation and analytics.
  • how using data for modernisation and automation is similar to other strategic activities that accountants already do
  • benefits both for the accountant and the client when a data-driven approach is taken.

Who Should Attend

Managing partner, partners, practice manager, aspirational partners, directors, those with an interest in but limited experience of analytics.

Recording Slides

2023 Risk and Regulation Webinar

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14th February 23 - Cyber-Security for the Practicing Accountant

10am to 11am GMT – Andy Larkum

Objectives

With the threat of a cyber security incident growing daily, UK businesses are having to be increasingly careful. Never mind the potential for a fine from the ICO, the damage to a firms reputation resulting from a data breach involving client or staff data has the potential to be terminal. Laced with examples and explanations, this webinar will look at practical action you and your firm can take to reduce the potential for a business-interrupting cyber security incident.

Key Topics

  • Why is the risk growing
  • Can’t we solve this with technical solutions
  • What can we do to reduce the risk
  • How do we help the rest of the business with this

Who Should Attend

Everyone! Everyone should attend this, but given that’s unlikely, we suggest that Managing partner, partners, practice manager, finance partner and aspirational fee earners should attend.

Recording Slides

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