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Home / 20:20 Innovation Spring Conference 2025

26th February 2025 - National Conference Centre, Birmingham

Join hundreds of accounting professionals who are levelling up their practice management skills at the 2025 Spring Conference.

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20:20 Innovation Spring Conference

26th February | National Conference Centre | Birmingham

It’s time to Level Up your practice management and profitability at our interactive Spring Conference.

This is the time to take control at a first-person event where you get involved and shape the landscape, collaborating with peers, steering the agenda and working with the session facilitators to bring actionable points and real value back into your accounting practice.

We'll cover tackling innovation from an accountancy practice viewpoint, communication effectiveness, firm structure, succession planning and leadership to provide you with game-changing ideas.

From unlocking a strategic approach to an all-action combative plan, there has never been a better time to power-up and jump to the next level.

Consider this your cheat code into gaining insider knowledge and participating with industry experts, so bring your own device and we will do the rest!

20:20 Innovation Spring Conference Pricing

20:20 Innovation members also receive exclusive conference discounts, so browse the below pricing options and book your place.

Membership TypeStandard Price

Platinum Member

FREE*
Platinum Member (Additional Places)£269
Platinum Member (6+ Places)**£201.75
Premier Plus Member£269
Premier Plus Member (6+ Places)**£201.75
Non-Member£325
Non-Member (6+ Places)**£243.75

*The total number of free conference places can be used across your 12-month 20:20 Innovation Platinum Membership period based on your membership partner level. Your firm’s Training Co-ordinator or Administrator can advise how many conference places are remaining by visiting ‘Subscriptions’ in their Dashboard. Additional Platinum conference places can be purchased.

**Multi-participant places apply when booking 6 or more delegates from the same firm.

If you're an accountant in practice, whether you're a 20:20 Innovation member or not, and you're looking for a day of networking and informative content (with CPD points available to attendees) then the Spring Conference is the ideal destination for you. Rub shoulders with some of the sharpest minds in the industry and share the room with like-minded peers facing down the same challenges as you.

A note from the CEO...

Michael Roberts

Chief Executive Officer

The 20:20 Innovation Spring Conference is set to be a fantastic, informative event that will cater to the changing needs of our members and the wider accountancy community. Don't miss out!

20:20 Innovation Spring Conference Speakers

The 20:20 Innovation Spring Conference will see a line-up of hugely respected and admired keynote speakers from all corners of the accounting industry. Sessions will be hosted by the likes of:

Heather Elkington

From her early days as an Assistant Manager on the shop floor at Harrods, to building and selling a tech company, and eventually rising to a Director role at a FTSE-100… Read more

Nigel Risner

Nigel is a respected author, television presenter and a prolific speaker and is the only motivational speaker in Europe to have been awarded Speaker of the Year from The… Read more

Sharon Cooke

Sharon is a well-known speaker and consultant within the accountancy profession. Sharon is a Chartered Accountant and a Chartered Tax Advisor and speaks on all technical… Read more

Dave Norris

Dave has been an audit and financial reporting lecturer and consultant since he left practice in 2000. He has experience of lecturing in many contexts and advising firms… Read more

Billie Mcloughlin

Billie specialises in helping firms maximise their potential, through optimising the framework around their team, technology and processes. Billie is an ACCA member and… Read more

Gordon Gilchrist

Gordon Gilchrist is recognised as a global leading consultant to accountancy firms in the areas of marketing, strategic planning, practice management and increasingly… Read more

20:20 Innovation Spring Conference Agenda

09.30 - 09.35

Opening Remarks from CEO Michael Roberts

Michael Roberts

Welcoming delegates to the Spring Conference and outlining the agenda for the day.

09.35 - 10.40

Innovation Masterclass

Dave Norris

Billie Mcloughlin

This exclusive session is designed to help you to stay ahead in the ever-evolving world of accounting. Led by our in-house technical consultants, this practical and interactive workshop will provide unique insights into enhanced ways of working and hands-on experience.

Expect to explore cutting-edge strategies and tools that can help develop your approach to day-to-day tasks, keeping you, your team and your clients happy.

While full participation will be available without, we recommend delegates bring their own device (charged laptop, tablet or phone) to this session. Please note - power sources will not be available at the desks.

10.40 - 11.00

An Introduction to the 20:20 Innovation Spring Conference Sponsors

Sharon Cooke

Billie Mcloughlin

Sharon Cooke and Billie Mcloughlin will introduce us to the conference sponsors and highlight what makes them good partners for 20:20 Innovation member firms.

11.00 - 11.30

Break and exhibition time

11.30 - 13.00

It’s a Zoo Around Here! The new rules for better communication

Nigel Risner

We are delighted to welcome the Zookeeper himself to the Practice Management Bootcamp. This session is based on Nigel’s most recent book “It’s a Zoo Around Here!” and demonstrates how his simple, yet proven, formula can positively influence others.

Leaders and managers want to know how to maximise productivity and efficiency from their team, everyone needs to build a better rapport with customers, employees want to get along with their peers and managers.

In this lively and interactive presentation, Nigel illustrates how to decipher personal style first, then identify the styles of others, and finally adjust personal behaviour to increase cooperation, relationships and profit.

13.00 - 14.00

Lunch

14.00 - 15.00

Structure for Success

Gordon Gilchrist

This session has been designed by the attendees of our 5 November 2024 Annual Conference and is specifically tailored to answer the top questions arising now. Through panel discussion and delegate participation, we will get to the root of what the optimum firm structures are to maximise returns in future; whether selling to buyer groups or your own team, or to simply increase profits and make more money. A panel of industry leaders with experience in successful consolidations and independent firm strategies will share their learning experiences. With emphasis on Q&A, this is a session that will add value to your firm’s future strategy.

15.00 - 15.30

Break and Exhibition Time

15.30 - 16.25

Leadership 101

Heather Elkington

Heather Elkington is re-writing the rules of leadership and culture. In this fun, powerful and uplifting session, Heather covers the 5 most important principles she used to build and lead a modern team to success. 

This includes:

  • Frameworks and stories to take away and action
  • The answers to your biggest leadership challenges via devoted Q&A and discussion time

16.25 - 16.30

Closing remarks from 20:20 Innovation CEO Michael Roberts

Michael Roberts

20:20 Innovation always provides an informative and positive experience, emphasising what we need to know and telling us how great us accountants are!

– Graham Hunt, Graham Hunt & Co

The 20:20 Innovation conference allows finance professionals to network, meet exhibitors and look forward to changes coming down the track

– Stuart Anthony, Financial Executives Group

I would recommend the conference to all accountancy firms, whether or not 20:20 Innovation members, as the content is always relevant to everyone.

– David Wagstaff, MyTaxDone

20:20 Innovation Spring Conference Venue

The address for the conference is:

National Conference Centre
Coventry Road
Bickenhill
Hampton in Arden
Solihull
B92 0EJ

Registration begins at 8:30am and opening remarks from 20:20 Innovation CEO Michael Roberts will kick things off at 9:30am.

The venue has over 1,000 free car parking spaces on site. Charge points for electric vehicles and disabled parking are available.

20:20 Innovation Spring Conference Exhibitors

Some of the biggest names in accounting are exhibiting at the Spring Conference. If you're interested in exhibiting or would like to discuss sponsorship opportunities, please contact Clair Doyle via clair.doyle@2020innovation.com

20:20 Innovation Spring Conference Enquiries

If you require assistance or any further information on attending the Spring Conference, then please don't hesitate to leave your details in the form below and a member of the team will be in contact shortly.

For further details on the conference: