AI, Accounting And Pricing: Protecting Profitability In Faster Firms (Partner Webinar)

PARTNER WEBINAR

This webinar has been planned and delivered in conjunction with one or more of our valued third-party partners. All such webinars are subject to our quality control procedures to ensure relevant learning objectives are set and met, alongside any product demonstration. A member of the 20:20 Innovation team will be joining the presentation, ensuring a lively and relevant dialogue.

OBJECTIVES

This webinar will help attendees understand how artificial intelligence is changing accounting workflows and firm economics.
Delegates will learn how increased efficiency impacts traditional pricing models and how to avoid under‑pricing services as delivery time reduces.
By the end of the session, attendees will be better equipped to identify where value‑based pricing is more appropriate and how to protect margins while meeting rising client expectations

KEY TOPICS

• Where AI is already changing accounting workflows and service delivery
• The impact of AI on firm capacity, productivity and profitability
• Why traditional time‑based pricing models may no longer work
• Risks of under‑pricing services as AI reduces delivery effort
• Margin erosion, client expectation creep and the “race to the bottom” on fees
• Identifying opportunities for value‑based pricing of AI‑enabled services
• Turning AI adoption into a commercial advantage rather than a profitability risk

WHO SHOULD ATTEND

• Practice partners, directors and managers responsible for pricing, profitability and service design
• Firm owners and leaders adopting AI tools who want to protect margins as efficiency increases
• Accountants and advisers involved in advisory, packaged or fixed‑fee services
• Firms reviewing or rethinking pricing models in response to automation and AI-driven workflows

20:20 Innovation members should log in to the website and book this webinar as usual. If you’re not currently a 20:20 Innovation member, you can create a free account to book and access this webinar. Simply press ‘login’ at the top of the screen and then ‘create an account’. Once your account is created, you can return to this page, book the webinar and then enjoy the full 20:20 Innovation CPD dashboard experience. Should you require any assistance, please get in touch. We look forward to welcoming you into the session.