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2020 Member: Included with 2020 Membership

Non member £199.00 + VAT


Gordon Gilchrist

About Gordon
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What's Included

  • Expert Knowledge from an Industry-Leading Speaker
  • Verifiable CPD hours
  • CPD Tracking and Certificate
  • Live Webinar (if a future date is listed) with Q&A
  • The Recording of the Event
  • Supporting Materials


With guidelines from various Institutes and Associations of accountants (in 2022 for ICAEW), the importance of measuring client satisfaction has moved up a notch – not that that should have been a reason, but knowing what your best clients care about, how they rate your firm, whether they are thinking of leaving you and what other services might the be interested in buying seems like invaluable information – information which you can obtain, quickly, efficiently, and cost effectively.

Key topics

This webinar will address:

  • How to go about carrying out a client satisfaction survey and give you quality information about your top clients - a methodology that, most importantly, typically gets feedback from 95% of your best clients
  • Benchmarking your own client survey against some of the best independent firms in the world
  • What other firms have done successfully to improve areas of weakness
  • Communicating the results with the entire team and ensuring everybody is on board.

Who should attend

Anybody in the practice who is interested in understanding what clients care about and what we can do to improve how they rate us.