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Practice Development

Practice Development

Engagement Letters – The Foundation of Service and Pricing in a Changing World (Partner Webinar)

Date: 2nd July 2026

Time: 10:00am - 11:00am

CPD hours: 1.1 hours

Pricing

Non member: £0.00 + VAT

Presenters

Presenter

Mark O'Shaughnessy

About Mark

Presenter

Sharon Cooke

About Sharon

PARTNER WEBINAR

This webinar has been planned and delivered in conjunction with one or more of our valued third-party partners. All such webinars are subject to our quality control procedures to ensure relevant learning objectives are set and met, alongside any product demonstration. A member of the 20:20 Innovation team will be joining the presentation, ensuring a lively and relevant dialogue.

OBJECTIVES

This webinar will help attendees understand how engagement letters are changing in response to regulatory developments, digital working and the growing use of AI in practice. It will enable delegates to identify gaps in their current engagement process and take practical steps to define scope more clearly, manage risk more effectively and align pricing with service delivery.

Attendees will also gain insight into how to reduce client friction while improving efficiency, consistency and control.

KEY TOPICs

  • Why engagement letters are critical for managing risk, defining scope and supporting pricing.
  • The impact of Making Tax Digital (MTD) on engagement, re-engagement and client responsibilities.
  • Reduce scope creep and disputes.
  • Clarifying the responsibilities of the firm and the client, including digital record-keeping and submissions.
  • Addressing the use of AI in practice, including transparency, oversight and client consent.
  • Updating engagement letters to reflect changing compliance requirements, including payrolling benefits in kind.
  • Using better processes and technology to streamline onboarding (AML/KYC) and client management.
  • Aligning pricing, payment terms and service models with modern workflows.
  • Treating engagement letters as living documents that evolve with the practice.

WHO SHOULD ATTEND

  • Practice owners, partners and directors with responsibility for governance, compliance, pricing and risk
  • Practice managers and operation leads focused on improving efficiency, onboarding and client processes
  • Senior accountants preparing for MTD who need to review and update engagement terms
  • Firms seeking to reduce scope creep, improve profitability and modernise client engagement

20:20 Innovation members should log in to the website and book this webinar as usual. If you’re not currently a 20:20 Innovation member, you can create a free account to book and access this webinar. Simply press ‘login’ at the top of the screen and then ‘create an account’. Once your account is created, you can return to this page, book the webinar and then enjoy the full 20:20 Innovation CPD dashboard experience. Should you require any assistance, please get in touch. We look forward to welcoming you into the session.

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What's Included

  • Expert Knowledge from an Industry-Leading Speaker
  • Verifiable CPD hours
  • CPD Tracking and Certificate
  • Live Webinar (if a future date is listed) with Q&A
  • The Recording of the Event
  • Supporting Materials

Please note, as this is a partner webinar, by registering for this webinar your contact details will be shared with the 20:20 innovation "partner" for marketing purposes. Click here to view our privacy policy.