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Practice Development

Practice Development

Free vs. Purpose-built AI Bookkeeping tools: Is Free actually good enough? (Partner Webinar)

Date: 30th September 2026

Time: 1:00pm - 2:00pm

CPD hours: 1 hour

Pricing

Non member: £0.00 + VAT

Presenters

Presenter

Max Whiteley

About Max

Presenter

Emma Gilbert‑Smith

About Emma

PARTNER WEBINAR

This webinar has been planned and delivered in conjunction with one or more of our valued third-party partners. All such webinars are subject to our quality control procedures to ensure relevant learning objectives are set and met, alongside any product demonstration. A member of the 20:20 Innovation team will be joining the presentation, ensuring a lively and relevant dialogue.

OBJECTIVES

Every accounting platform now claims an AI feature but few practices have tested what that actually means. This session runs real documents through a free built-in AI tool and through Dext's purpose-built AI, side by side. Practice Consultant Emma Gilbert-Smith and Max Whiteley (Dext) react live and discuss what the results mean for practices choosing between the two.

KEY TOPICS

1. What "purpose-built" actually means in practice. The session shows specific documents processed by both a bundled AI tool and Dext's models, so attendees see the accuracy gap rather than hearing a claim about it.

2. The real cost of "free." A subsidised AI feature has a cost basis somewhere. The session unpacks what that means for reliability and longevity, and what to ask before relying on it.

3, How to evaluate AI claims in your own practice. Attendees leave with a simple framework for testing any AI tool against real client documents, rather than taking a vendor's word for it.

WHO SHOULD ATTEND

 Accountants and Bookkeepers in practice in the UK

20:20 Innovation members should log in to the website and book this webinar as usual. If you’re not currently a 20:20 Innovation member, you can create a free account to book and access this webinar. Simply press ‘login’ at the top of the screen and then ‘create an account’. Once your account is created, you can return to this page, book the webinar and then enjoy the full 20:20 Innovation CPD dashboard experience. Should you require any assistance, please get in touch. We look forward to welcoming you into the session.

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What's Included

  • Expert Knowledge from an Industry-Leading Speaker
  • Verifiable CPD hours
  • CPD Tracking and Certificate
  • Live Webinar (if a future date is listed) with Q&A
  • The Recording of the Event
  • Supporting Materials

Please note, as this is a partner webinar, by registering for this webinar your contact details will be shared with the 20:20 innovation "partner" for marketing purposes. Click here to view our privacy policy.