Live Webinar (if a future date is listed) with Q&A
The Recording of the Event
Supporting Materials
Objectives
Understand the essential elements of a website that turns anonymous visitors into qualified leads.
Recognise common mistakes that stop accounting firms from generating enquiries online—and how to fix them.
Apply simple, practical strategies to improve their firm’s website performance without needing deep technical skills.
Key Topics
The role of a website in the modern accounting buyer journey.
What a “smart website” looks like: structure, navigation, and user experience.
Messaging that converts: value propositions, service pages, and calls-to-action.
The importance of credibility signals: testimonials, case studies, accreditations.
Tracking and measuring website success (basic analytics for non-specialists).
Practical quick wins: improving speed, mobile optimisation, and enquiry forms.
How to align website strategy with broader marketing (SEO, email, social).
Who Should Attend
Marketing Managers or Executives
Marketing Managers or Executives in UK accounting firms who want to improve lead generation from their website.
Managing Directors, Owners, or Partners
who are responsible for firm growth and want a beginner-friendly introduction to digital marketing best practices.
Small firm decision-makers who may not have a dedicated marketing team but need their website to work harder.
