Objectives 

The last research suggested that over 90% of the upper quartile of successful accounting firms ALL have adopted niche marketing – departments that are niches , typically by industry, grow faster, attract better fee earners, are more profitable and generally far more successful than the general practice

Key Topics

• Marketing Focus​
• Choosing which niche works for your firm
• Finding and developing a niche champion
• Developing a niche client proposition that is highly attractive
• Segmenting a prospects database & datamining
• Winning new clients
• One step back to take 3 steps forward

Who should attend

Managing partner, partners, practice manager, aspirational fee earners & marketeers