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Non member £179.00 + VAT

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Gordon Gilchrist

About Gordon
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What's Included

  • Expert Knowledge from an Industry-Leading Speaker
  • Verifiable CPD hours
  • CPD Tracking and Certificate
  • Live Webinar (if a future date is listed) with Q&A
  • The Recording of the Event
  • Supporting Materials


The last research suggested that over 90% of the upper quartile of successful accounting firms ALL have adopted niche marketing – departments that are niches , typically by industry, grow faster, attract better fee earners, are more profitable and generally far more successful than the general practice

Key Topics

  • Marketing Focus​
  • Choosing which niche works for your firm
  • Finding and developing a niche champion
  • Developing a niche client proposition that is highly attractive
  • Segmenting a prospects database & datamining
  • Winning new clients
  • One step back to take 3 steps forward

Who should attend

Managing partner, partners, practice manager, aspirational fee earners & marketeers