Celebrate World Earth Day by Embracing Sustainability in Accounting

Written by Georgina McLeod

As we mark World Earth Day, it's important to reflect on our planet's health. But it's also a moment to recognise the immense opportunities that sustainability offers, especially in the accounting sector.

For this Earth Day, 20:20 Innovation have created a webinar for members and non-members (from £199) which highlights the pivotal role accountants might play in steering businesses towards a sustainable future.

If you missed the live webinar - don't worry! The replay is available now. If you are an accountant in practice or industry and would like more information about becoming a 20:20 Innovation member, why not book a free 30-minute demo with our team today.

A World in Transition

Our world is undergoing profound changes, with critical challenges such as:

• Climate change
• Biodiversity loss; and
• A shifting economic landscape

As Millennials and Gen Z increasingly dominate the workforce and consumer base, their values and expectations are setting new standards for businesses. By 2030, these younger generations will not only be the predominant consumers but also the majority of the workforce. Their preference for sustainability makes it clear: businesses must adapt to thrive.

The Role of Accountants in a Sustainable Future

Perhaps surprisingly, accountants may find themselves at the forefront of this transformation. We could have a unique and crucial role in measuring and guiding the sustainable practices of businesses. Whether it’s offering

• Carbon measurement
• Reduction strategies
• Sustainability reporting
• Managing resources sustainably; or
• Ensuring compliance with environmental regulations

Accountancy businesses could be pivotal in embedding sustainability into the core operations of every business.

The shift towards sustainability is not just the right thing to do, but a substantial market opportunity. Integrating sustainable practices offers numerous benefits, from reducing costs and enhancing brand loyalty to improving employee satisfaction and competitive advantage. For accountants, this opens up a new realm of services and consultancy opportunities.

Going Green in Your Own Business

The journey towards sustainability might seem daunting, but it's more accessible than you might think. Going green in your business doesn't require a complete overhaul overnight. It starts with small, manageable steps: optimising energy use, reducing waste, choosing sustainable suppliers, or even beginning with a thorough sustainability audit to understand where you stand. Each action contributes to a larger impact, helping to build a business that is not only environmentally conscious but also economically robust. One that inspires your employees and clients.

Learn More and Lead the Change

If you're interested in going green in your own business, how your accounting skills can contribute to a greener world or in pursuing a BCorp certification for your practice (as one of our contributors Albert Goodman have), our webinar offers the insights and guidance you need to get started. Watch the replay to discover how you can not only adapt to but lead in the shifting landscape of business sustainability.

This Earth Day, let's commit not just to act, but to lead. Accountants have a massive part to play in shaping a sustainable future for businesses globally. By understanding and implementing sustainable practices, you’re not just doing good; you’re doing well by your business and the planet.

If you would like more information about joining 20:20 Innovation why not book a free 30-minute demo with our team today or call us on +44 (0) 121 314 2020.