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Pricing

2020 Member: Included with 2020 Membership

Non member £199.00 + VAT

Presenter

Gordon Gilchrist

About Gordon
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What's Included

  • Expert Knowledge from an Industry-Leading Speaker
  • Verifiable CPD hours
  • CPD Tracking and Certificate
  • Live Webinar (if a future date is listed) with Q&A
  • The Recording of the Event
  • Supporting Materials

Objectives 

Selling is not a word that rolls off our tongues within the accountancy profession as easily as it should – we are, all too often told we can’t sell – actually, that is simply NOT true – we can sell and do sell, all the time, but perhaps we don’t realise when we do it best! The best and easiest way to grow a business is to increase the fees from existing clients – we all know that BUT why don’t we achieve substantial growth figures ? If we were able to understand better our clients’ needs and wants (both in business and personally), educate our clients what we could do for them, we could probably join the dots and, hey presto!!!

Key Topics

  • Understanding why we think we can’t sell
  • Appreciating the role that a top salesman plays
  • Convert that lead
  • Learn the difference between “push and pull” selling
  • The 5 step sales process

Who should attend

Marketing partners, partners, Marketing managers and co-ordinators, practice managers and aspirational fee earners