James Ashford
James Ashford is an entrepreneur, investor, author and business strategist best known for building and exiting a bootstrapped software company for an eight-figure sum,…
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Accountancy practices operate in a rapidly changing world, with regulations, technology and client demands a moving target.
This conference is designed by and for practice leaders with a focus on equiping firms to have the culture, processes and practical knowledge to not only survive in the modern world, but to thrive.Click the + icon to expand the content and speaker for each session.
09.30 - 09.35
Opening remarks from 20:20 Innovation
Dave Norris
Welcoming delegates to the Practice Growth Summit and outlining the agenda for the day.
09.35 - 10.35
The frontline formula: Thriving in uncertainty
Rob Hosking
Drawing on years of experience as a police officer, where uncertainty was the job, Rob explores what it really takes to think clearly, act decisively and innovate under pressure. Packed with real-world stories from the frontline, this talk gives delegates a practical formula for turning unpredictability into opportunity.
10.35 - 11.00
Introduction to our sponsors
Sharon Cooke
Dave Norris
Sharon Cooke and Dave Norris will introduce us to the conference sponsors and highlight what makes them good partners for 20:20 Innovation member firms.
11.00 - 11.30
Break and Exhibition Time
11.30 - 12.15
Thriving in an uncertain world - Navigating the 5 key areas
Ian Fletcher
Gordon Gilchrist
Gordon and Ian provide practical guidance on key issues firms need to deal with to ensure they perform at their best:
12.15 - 12.45
Thrive, not just survive: The accountant's guide to modern marketing
Dave Goodyear
In this session, we look at the various techniques and tools to help improve your marketing. From the core requirements, to the additional elements, we consider what will best suit your marketing strategy.
12.45 - 13.45
Lunch
13.45 - 14.30
Practical AI tips to help you thrive
Sharon Cooke
Luke Farren
In this masterclass, Luke and Sharon share practical know-how to harness AI’s potential - in real life, right now.
Drawing on their experience and expertise, Luke will demonstrate AI that can be adopted with ease to improve productivity, client service and job satisfaction.14.30 - 15.00
Ask the expert
Sharon Cooke
Luke Farren
Ian Fletcher
Gordon Gilchrist
Dave Goodyear
Dave Norris
Dave Norris will chair a panel session with Ian, Gordon, Dave Goodyear, Luke & Sharon - our expert panel will take questions from the audience about the current state of the accountancy market, current and future challenges and will provide suggestions to help your firm thrive.
15.00 - 15.30
Break and Exhibition Time
15.30 - 16.30
Thrive: Turning capability into growth
James Ashford
AI is everywhere. Tools are improving fast. Automation is accelerating. So why aren’t accountancy firms growing faster?
In this provocative and highly practical closing session, James Ashford challenges the biggest assumption in the profession today: that technology will drive growth on its own. The reality is harder to hear - most firms are not held back by a lack of tools, they are held back by how they operate, how they price, and the conversations they avoid. From advisory opportunities left on the table to pricing discussions never had and team members too scared to innovate, the biggest constraints on growth are human, not technical.
This session brings those hard truths into the open and shows what high-performing firms are doing differently. Drawing on real-world experience with ambitious practices, James will explore how firms can create the right environment for growth: one where standards are clear, ownership is strong, value is recognised and the right conversations happen consistently. Crucially, he will connect these behaviours to practical, structured ways of working that turn activity into income. For firms looking to make AI, advisory and their existing services truly pay, this is the conversation they can’t afford to avoid.
16.30 - 16.35
Closing remarks and key takeaways
Dave Norris
The 20:20 Innovation Practice Growth Summit will see a line-up of hugely respected and admired keynote speakers from all corners of the accounting industry - the details will be announced soon!
If you want to keep up to date with what's happening in the accountancy profession, then you need to attend the 20:20 Innovation conferences. They're excellent and give lots of food for thought!
Gloria Murray, Murray Associates
20:20 Innovation always provides an informative and positive experience, emphasising what we need to know and telling us how great us accountants are!
Graham Hunt, Graham Hunt & Co
The 20:20 Innovation conference allows finance professionals to network, meet exhibitors and look forward to changes coming down the track
Stuart Anthony, Financial Executives Group
Browse the below pricing options and secure your place.
Membership Type | Standard Price | Early Bird Discount | |
Platinum Member | FREE* | FREE* | |
| Platinum Member (Additional Places) | £289 | £231.20 | |
| Premier Plus Member | £289 | £231.20 | |
| Premier Member | £350 | £280 | |
| Non-Member | £350 | £280 |
*Platinum members receive a set number of free conference places each year.
Some of the biggest names in accounting are exhibiting at the Practice Growth Summit. To find out more about exhibiting at this event, or other sponsorship opportunities click 'partner with us' below.
When and where is the conference taking place?
The conference is scheduled for 12 November 2026 at Park Plaza London Riverbank, 18 Albert Embankment, London SE1 7TJ.
Where will I find the conference times and agenda?
Delegate registration is from 08:30am. The conference kicks off at 9:30am and concludes at 16:35pm.
View the conference agenda below.
View agenda
What is the theme of the conference?
The conference focus 'Thriving in an uncertain world' will equip firms to have the culture, processes and practical knowledge to not only survive in the modern world, but to thrive.
How much does it cost to attend?
20:20 Innovaton Platinum members can attend free of charge, subject to remaining places with your membership subscription.
View all conference pricing below.
Conference pricing
Who are the keynote speakers?
There’s a fantastic speaker line up, including entrepreneur, investor, author and business stragegist James Ashford and former police officer turned global motivational speaker Rob Hosking. You’ll find the details of all our amazing speakers below.
Keynote speakers
Getting to the Park Plaza London Riverbank
Ideally situated on the south side of the River Thames, Park Plaza London Riverbank is within walking distance of Vauxhall and London Waterloo National Railway Stations and Vauxhall and Waterloo London Underground Stations, which are amongst the nearest tube stops the to London Eye
Getting there
Is there a dress code?
There is no strict dress code, but we recommend business/smart casual.
Can I substitute or cancel my place?
To cancel a booked event or notify us of a substitute delegate please contact 20:20 Innovation by email at info@2020innovation.com. Substitute delegates can be made at any time without charge.
Complementary Conference Places for Platinum Members
If a Platinum Member wishes to cancel complimentary conference booking(s), the appropriate re-allocation of conference places will apply based on when notice of cancellation is received:
Payable Events – The appropriate cancellation charge will apply based on the terms below. Where notice of cancellation is received:
Please refer to our full conference T&Cs below.
View T&Cs
Is there an exhibition component or networking opportunity?
Yes! Exhibitors will be present - attendees get two dedicated networking breaks and exhibitor interaction time.
Who can I contact for more information?
If you require assistance or any further information on attending the Practice Growth Summit then please don't hesitate to leave your details in the form below and a member of the team will be in contact shortly.